Advertising through online media which is also known as online/internet advertising is one of the most adopted means of promoting a brand or business by modern advertisers. Online Advertising media is infact booming. Providing promotion solutions for various brands, services and businesses, internet advertising media is poised to top the chart amongst the list of advertising means. Banner Advertising is one of most adopted means of internet advertising. A banner ad is a form of advertising on the web that entails embedding an advertisement on a particular website page. A banner ad is intended to attract heavy traffic to a website or landing page by linking it to the website of the advertiser (who hosts the ad).
Following are few more features and benefits of banner advertising.
Ideal means of advertising (for newbies or established brand owners)
A banner advertising campaign is ideal for any kind of brand owner whether a newbie or oldie. A banner ad is similar to one of the magazines or newspaper ads we often come across. The only difference is that this kind of advertisement is accessible only through the web world. If articulately implemented, a banner ad can get you the exact response that you are expecting from your TG.
Talk to your customers through text and pictures
A banner advertising campaign is one of the interesting means of communicating a brand message to your customers.
Enriched with attractive graphics and one liner copy, anyone who comes across your ad display will take time to go through the brand message. The sizes of banner ads vary from one advertiser to another. Following are ten types of banner ads-
Animated banner ads
Rotating banner ads
Scrolling banner ads
Pop-ups
Pop under
Drop-down menu bar
Floating banners
Corner peel banner ads
Interstitials
Rich media banner ads
Every advertising campaign provides an appeal to customers. Advertisers infact persuade customers through this appeal. An ad appeal may be either based on emotions such as love, belongingness or care or fear. Without an appeal, it is a tough task for an advertiser to communicate the brand message to customers as they don?t find it interesting or attractive. So, it is a must for every brand owner to launch his promotion campaign by loading an out of the box theme or appeal that may strike customers? attention even at a quick glance.
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MAD(mobileandinternetadvertising.com) offers exclusive advertising solutions through Mobile & Internet media. MAD shares extensive resources related to internet advertising banner advertising etc.
Source: http://www.1directory.net/internet-and-businesses-online/benefits-of-banner-advertising-1886.html
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